A recurring theme in my career is being part of major brand relaunches and refreshes.  

At ELLE Magazine I was given free reigns to expand the beauty section of the magazine, so when it was time to relaunch and rebrand IN Magazine, the company chose me to spearhead the development of the beauty section of IN Magazine. The result was a fresher and more modern-looking section that not only focused on the products but also the stories, trends, and profiles in the beauty industry.

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When I moved to Atlanta, GA, from Europe, I worked on Fenuxe Magazine to relaunch the title into a lifestyle format with renewed focus on lifestyle topics like fashion and grooming. A large part of my responsibilities was to elevate the content as well as create original photo spreads and covers.

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When I was brought on as editorial director of Peach Media & Printing a big part of my job description was to develop the editorial layout of Peach Magazine and give GOLIATH Magazine a brand/editorial refresh. As Peach was a new publication in the Atlanta market, the most notable development was with GOLIATH where the visual expression was elevated while the editorial direction became more international in character.

Most recently, At Relay Payments, I was part of the content team to relaunch the '2.0' version of the company website. We were responsible for developing the bulk of the copy on the website and introduced the Relay Blog to assert Relay Payments as a thought leader in the fintech payments space. 

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