Throughout my career, I have led the creative direction on numerous projects - all with the aim to shape the brand and build awareness. From conceiving and implementing concepts, guidelines, and strategies to bringing the project to completion, I have done original photo shoots, brand relaunches, and recently video content. 

Directing and motivating a team of art directors, illustrators, copywriters, models, MUAs, etc. to help them use their talents in the best possible way is a very strong passion of mine.

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